Industry and Competitor Analysis – Tandoori Trails
Industry Analysis (NAICS 722320 – Caterers)
According to Statistics Canada and ISED (Innovation, Science and Economic Development Canada), catering businesses in Canada are largely small-scale operators:
– Number of Businesses: About 3,500 caterers across Canada; in BC, over 700 registered businesses. Most are small and locally run.
– Revenue Quartiles (Statistics Canada – Small Business Profiles, NAICS 722320):
• Lower: $30K–$45K/year (part-time or small operators)
• Middle: $45K–$95K
• Upper: $95K–$220K
• Top: $220K–$900K+ (large urban banquet companies)
– Costs (StatsCan & BDC Business Guide to Catering):
• Food: 30–40% of revenue
• Labour: 20–30%
• Transport, setup & marketing: balance
What this means for Tandoori Trails:
Terrace, BC is a smaller market compared to Vancouver, so the top quartile levels are unlikely. However, there’s steady demand from weddings, cultural events, and outdoor community gatherings. Most current players (Villeneuve, White Spot, Haryana’s, etc.) offer traditional catering or comfort food.
Tandoori Trails, with its premium Indian fusion and cultural dining experiences, could realistically aim for the upper-middle range within 2–3 years. By keeping food costs near 35% and labour near 25%, the business could achieve profitability faster than lower-priced, high-volume caterers.
Competitor Analysis: Local Catering in Terrace, BC
| Competitor | Strengths | Weaknesses |
| Haryana’s Restaurant | Authentic Indian food, strong community following. | Limited to dine-in, not focused on outdoor or cultural experiences. And takes longer to serve food |
| Kathleen’s Grill | Affordable comfort food, loyal customer base. | No cultural variety, mostly diner-style menu. |
| Ranu’s Kitchen | Homestyle Indian meals, personal touch. | Small scale, limited capacity, not equipped for large events. |
| White Spot Banquet | Established name, banquet hall facilities, well-known brand. | Mainstream, not specialized in Indian or fusion experiences. |
| Villeneuve Catering Co. | Experienced event caterer, trusted for weddings and gatherings. | Traditional menus, no cultural storytelling or experiential angle. |
4 Ps Analysis – Tandoori Trails vs Competitors
| Competitor | Product | Price | Place | Promotion |
| Haryana’s Restaurant | Authentic Indian dishes, traditional North Indian Flavors. | Moderate ($15–$30 per person). | Dine-in only, located in downtown Terrace. | Relies on reputation, community presence, limited online. |
| Kathleen’s Grill | Classic Canadian comfort food (burgers, sandwiches, breakfast). | Affordable, diner-style pricing ($10–$20). | Sit-down grill with local following. | Word-of-mouth, Facebook updates, loyal repeat customers. |
| Ranu’s Kitchen | Small-scale Indian homestyle meals; some fusion touches. | Low to moderate ($12–$25). | Small restaurant space, limited catering reach. | Facebook and website presence, personal customer networks. |
| White Spot Banquet | Full-service banquet menus, Western/Canadian dishes, event catering. | Moderate to high ($25–$40 per person). | Large banquet hall, dine-in restaurants, events. | Brand marketing, provincial reputation, strong website. |
| Villeneuve Catering | Event catering with traditional buffet and plated options. | Event-based pricing ($25–$40 per person). | Mobile catering for weddings & community events. | Limited online presence, relies on referrals/reputation. |
Conclusion
After looking at both the national catering industry data and local Terrace competitors, it’s clear that most catering businesses here either focus on comfort food, banquet catering, or small-scale Indian food. Very few are offering Indian fusion menus with outdoor cultural dining.
This gap creates a competitive advantage for Tandoori Trails. While competitors are reliable in their niches, they don’t provide the same “food + cultural experience” combination. With careful pricing and cost management, Tandoori Trails can realistically position itself in the upper-middle revenue tier (canada, 2025) within a few years, while standing out in Terrace’s food scene.
References
canada, G. o. (2025, 8 18). Retrieved from https://ised-isde.canada.ca/app/ixb/cis/performance/72232